1: Getting better at getting better is what RiseWithDrew is all about.

Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations. On Friday, I share something we are doing at PCI in our quest to earn a spot on Fortune magazine’s 100 Best Companies to Work For.

“New Frontiers” is our theme for 2022. Last year was our 100th anniversary, so we are embarking on a new century. The idea of new frontiers is to capture the hope, energy, and promise of a new “call to adventure.” On this journey, we must dream big and play hard.  

Last Friday, we explored the importance of looking ahead, of practicing foresight, of leaving our known world behind, of embracing death and rebirth, of “shedding our skin,” and seeking a new identity. Today, we consider another mindset we will need on our journey into new frontiers.

2: Traditionally, when I tell the story of PCI and the past 25 years that I’ve been aboard, I reference our ability to persevere. We don’t give up.

This sentiment is captured by the halftime speech given by the professional football coach played by Al Pacino in Any Given Sunday.  Here is an excerpt of my all-time favorite movie speeches.

“The inches we need are everywhere around us… On this team, we fight for that inch. On this team, we claw with our fingernails for that inch, because we know when we add up all those inches, that’s gonna make the difference between winning and losing! Between livin’ and dyin’!”

It’s a good story. An inspiring story. A story of perseverance.

3: But, I believe there is a new and better story for us at PCI as we begin our next 100 years. Yes, we will need to persevere, but to reach even greater heights, we must focus on providing our clients the highest and best possible value.  

To dream big and play hard means we must be vigilant about finding new, exciting, and innovative ways to provide value to our clients. This idea is the key to unlocking the potential of our next century. On this call to adventure, we must not only be pioneers venturing into unexplored territories, but also hawks focused on finding creative ways to impact our clients.

We must find ways to make their lives better. To help them solve their problems. To help them achieve their goals.

As the great Zig Ziggler once said: “You can have everything in life you want, if you will just help other people get what they want.”

More next week!


Reflection: Is there an opportunity for my organization to provide more value to our clients?

Action: Discuss with my team or with a colleague.

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