Getting better at getting better is what RiseWithDrew is all about.

Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations.  On Friday, I share something about myself or what we are working on at PCI.

1: This week we’ve been exploring Steven Kotler’s ideas around the importance of goal-setting to achieve high performance.  Steven quotes University of Toronto psychologist Gary Latham who says, “We found that if you want the largest increase in motivation and productivity, then big goals lead to the best outcomes.  Big goals significantly outperform small goals, medium-sized goals, and vague goals.”

Steven identifies three types of goals: Massively Transformative Purposes, High, Hard Goals, and what he calls Clear Goals. Each type of goal is different and serves a particular purpose.    

Today, we’ll look at Massively Transformative Purposes, what Steven calls a MTP.

“Massively means large and audacious. Transformative means able to bring about significant change to an industry, community, or the planet,” writes Steven.  “And purpose?  A clear why behind the work being done.”

2: I’m what you call “a workplace culture enthusiast.”  That’s what I love most about my job. That’s why I write my RiseWithDrew blog.

My MTP is all about figuring out the “hows” and “whys” of being a great place to work and then sharing that information with as many people as possible.    

Why is this my MTP?  Because I believe all organizations have the potential to become great places to work.

And, why is that important?


According to Gallup, 34% of Americans are engaged at work.  

That means 66% of American workers are either not engaged (50%) or are actively disengaged and spreading discontent (16%).

So, there are about 164 million Americans in the workforce. 66% (about 100 million Americans!) woke up this morning dreading going to work and looking to survive the day and do the minimum amount required.

THAT represents a lot of unrealized potential and untapped innovation.

THAT represents a lot of lives that could be significantly better. Happier. Both at work and outside of work – e.g. happier marriages and families.

That’s why I’m a workplace culture enthusiast.

3: I’ll wrap up today with a quick heads-up about an upcoming series of RiseWithDrew posts on how to make 2023 the best year of your life.  It’s coming the week of December 5th!

More next week!  


Reflection: How engaged is my workplace?  Do we regularly measure workplace engagement?

Action: Partner with Gallup, The Great Places to Work Institute, Energage, or Best Companies Group to measure our overall workplace engagement.  

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