Getting better at getting better is what Rise With Drew is all about.

Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations.  On Friday, I share something about myself or what we at PCI are doing on our quest to earning a spot on Fortune magazine’s 100 Best Companies to Work For.

1: Last month we learned that PCI had achieved our long-term vision.  Fortune magazine named PCI the #55 Best Medium Workplace in the U.S.   

So, what elements are required to be a great place to work?

The last two Fridays, we looked at the first two ingredients: the importance of purpose AND shared values.  Today, we look at the third ingredient: Vision.

A long-term vision is what Good to Great author Jim Collins calls a “big, hairy audacious goal” or BHAG.  It must be inspiring.  Something larger than life.

We ask ourselves and our team: What’s possible?  Looking into the future, what do we find exciting?  Meaningful?  Motivating?  

We give ourselves the license to dream.  To be bold.  

2: The 10-year target is not a detailed plan.  It’s a destination.

Dan Zawacki suggests first that we create a vision everyone in the organization can feel, see and taste: “A bold vision will inspire our team to climb mountains and push through difficult times.”  

Second: Keep it simple.  One or two sentences.

3: Paulo Coelho’s observation captures the power of a vision like this: “When we want something, all the universe conspires in helping us to achieve it.”  

That was certainly our experience at PCI.  The desire to earn a spot on Fortune magazine’s best companies to work for list inspired us during difficult times to keep pushing, to not give up.  We believed in our vision.  We were inspired by other great companies with great workplaces like Southwest Airlines, the Container Store, and TD Industries.  We want to inspire other organizations to follow this path.

Now that we’ve achieved our long-term vision, we will need to create a new one.  In the coming months, we will be thinking and talking about our next big, hairy audacious goal.  It promises to be a fun, exciting experience.

More next week!


Reflection: Imagine it’s ten years from today.  Who am I?  What do I want to be doing?  Where am I?  Be specific.  See it.  Feel it.  Taste it.  

Action: Set aside some time and journal about my answers to the questions above.  

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